About
OUR MISSION
It is our mission–and the reason why we love what we do–to help all women find their pure joy from feeling absolutely beautiful everywhere they go. This is what drives us every day–to provide real women with that dream dress to shine inside and out so they can live confidently and effortlessly with elegance, grace and impeccable style.
We are a leading occasion wear group like no other and we continue to evolve. As the retail landscape continues to change and demand grows for refined fashion, Adrianna Papell responded by building our global portfolio of fashion brands to include styles that range from the everyday to special occasions available at their fingertips. In 2023, we rebranded Aidan Mattox by Adrianna Papell and ADRIANNA by Adrianna Papell occasion wear lines to build upon the global recognition and widespread digital following of the Adrianna Papell group.
Wear life beautifully.
EFFORTLESS ELEGANCE At Adrianna Papell, we take great pride in providing an exquisite sense of style, a dream fit, carefully edited fabrics and meticulous craftsmanship. We got our start creating soft silk dresses and blouses in artful prints and we quickly grew from daytime and occasion dresses to elegant evening and cocktail wear.
Our collections are imbued with a sense of elegance and strength that empowers and inspires women of all ages, sizes and backgrounds on their most memorable occasions to feel confident and comfortable. Each piece we make is designed with purpose and perspective, creativity and dedication. We celebrate life’s most important moments by honoring the women who experience them and we strive to wear life beautifully each day—with joy, optimism, warmth and true style.
CONTEMPORARY FLAIR The ADRIANNA by Adrianna Papell collection launched in early 2024 with a focus on trend-inspired looks for day and evening. Featuring style-forward silhouettes and playful color palettes, this collection boasts subtle yet sexy details.